Executive Certificate in Agri & Dairy Business Management

Building Sustainable Value
Rausing Executive Development Centre, LUMS

Agriculture is central to robust economic growth, development and alleviating rural poverty in Pakistan. According to a World Bank report, national average yields of major crops in Pakistan are significantly less than the maximum achieved yields in the country. There is a need for major transformation and bringing more sophistication for sustainable growth of the informal agriculture sector. The inability to realise full potential is rooted in a number of contributing factors, including slow adoption of technology and modern practices, inefficient management, infrastructural and supply-chain bottlenecks, and financing, economic and policy lapses.

The Executive Certificate in Agri & Dairy Business Management (ECAM) is a modular programme designed to provide participants with managerial know-how and competencies considered essential for the sustainable functioning of a successful high-stake agricultural enterprise in a country where opportunities are expanding rapidly with growing population. Participants will gain understanding of the agribusiness economic environment, market dynamics, new trends and markets, recognising opportunities to create sustainable value for their organisations, businesses, and stakeholders. The programme will seek to develop additional focus on dairy sector as it has the potential of adding substantially to the agricultural GDP and help address the alarming nutrition deficiency.

The programme has been developed by LUMS and is being offered in collaboration with Tetra Pak as part of Sustainable Value Creation initiative.



The certificate programme is designed to help participants:

  • Acquire management knowledge, tools and techniques useful in making sound business decisions
  • Develop ability to assess agribusiness economic environment and value chain; plan and formulate strategies
  • Develop entrepreneurial abilities essential for recognising and capitalising on value creation opportunities
  • Develop competencies to motivate and effectively manage human resources
  • Appreciate impact of market forces, technology and global trends on agricultural enterprises and the importance of managing risks
  • Develop business plan for starting up new agribusiness venture
  • Benefit from the weekend structure of the programme while allowing participants to hold their full-time jobs


Field visits and interactions with agribusiness experts is an integral part of the programme, providing a good blend between theory and practice of agribusiness management. Below are few examples of field visits during 2014-18:

  • Monsanto Research Centre (Manga Mandi)
  • Oasis Farm (Manga Mandi)
  • Pine Dairy (Sheikhupura)
  • Crescent Cotton Products (Jaranwala)
  • Ayub Agriculture Research Institute & University of Agriculture (Faisalabad)
  • Zahid Kinnow Orchards & Processing Facility (Sargodha)
  • Nishat Dairies (Sukheki)
  • Izhar Farms (Kalar Kahar)
  • Mitchell’s Farms and Shahsabz Agro Farm (Rinala Khurd)
  • Ali Tareen Farms (Lodhran)
  • Mumtaz Khan Manais Farm (Tibba Sultan Pur)
  • Mango Pulp Extraction (SMEDA – Multan)
  • University of Veterinary & Animal Sciences (Pattoki) 
  • Arjumand Shakir Farms and JDW Orchids (Rahim Yar Khan)
  • Minha Dairy Farm (Manga Mandi)
  • Cheema Dairy Farm (Gujranwala)


  • The course materials will be taught using the practical viewpoint through the case method approach – the hallmark of LUMS.
  • Guest speakers representing experts, policy makers, and agribusiness leaders from diverse business segments (dairy, horticulture, etc.) will share their experiences with the programme participants on regular intervals.
  • To provide practical exposure, an experiential component includes field visits and interactions with experts from various subsectors of agriculture.
  • The ECAM learning experience is rigorous and application driven. Grading and assessment is an integral part of the teaching methodology.
  • Project work provides an opportunity to carry out an in-depth analysis of a managerial issue within a team of individuals from various backgrounds.


One of the key features of the programme is speaker sessions with leading industry experts, policy makers and agribusiness leaders and senior executives from diverse business segments.



The programme is specifically designed to meet the needs of:

  • Agribusiness managers, processors, producers, providers of agri-credit, farm managers and others involved at various stages of the agricultural value chain.
  • Potential and current investors in high-value agriculture, livestock and dairy farming and agribusinesses; agriculture commodity traders and exporters; and managers of agricultural input producers (seed, fertilizers, chemical, feed, etc.).
  • Professionals of life sciences, food sciences, researchers at private and government institutions related to agriculture who desire to acquire cutting-edge business knowledge relevant to agribusiness.

The programme is specifically designed to meet the needs of working professionals; the alternate weekend structure of the programme allows the participants to hold their full-time jobs.

A minimum educational qualification of bachelor’s degree and at least 2 years of experience is required for participation. 

Limited scholarship seats are available for participants from government sector, small and medium agri-entreprises, participants involved in potato business, and women agri-entrepreneurs. Interested applicants may indicate in the application form. Confirmation of enrolment is subject to eligibility criteria and screening.


ECAM programme participants have included executives from various agribusiness segments, agri entrepreneurs, farm owners, and others involved in the agribusiness value chains. Diversity of programme participants brings together enormous experiences and agribusiness knowledge, creating an enriching learning environment and networking opportunity. Participant diversity is a distinctive strength of the programme. 




Programme Director
Associate Professor
PhD, Lahore University of Management Sciences
Research Interests:
Supply Chain Management; Technology and Innovation in Supply Chain Relationships; Social and Environmental Compliance in Supply Chain Relationships; Operations Management
Additional Faculty
Assistant Professor
MBA, University of Wisconsin-Madison
Research Interests:
Entrepreneurship; Extensive Research Experience in Business Growth Strategies; Business Development and Private Equity Funding
Visiting Faculty
PhD, University of Arkansas
Research Interests:
Investment Analysis and Portfolio Management; Asset Pricing and Capital Markets; Financial Markets Structure and Efficiency; Information Content of Bond Rating; Behavioural Finance
Associate Professor
PhD, LUMS University
Research Interests:
Creativity; Motivation; Performance Management Systems; Team Building and Leadership

Teaching Faculty (SDSB)
PhD Scholar, University of Stirling Scotland
Research Interests:
Sales Force Management; Industrial Marketing & Channel Management

Assistant Professor
PhD, Accounting, The Hong Kong Polytechnic University
Research Interests:
Capital Market Research in Accounting; Financial Reporting & Corporate Governance

PhD, Stanford University
Research Interests:
Information Systems Development Methodologies; Global Software Development; Information Technology Utilisation Effectiveness; Management of Technology
Associate Professor
PhD, Finance RuG (NL) FRM
Research Interests:
Financial Intermediation and Banking; Financial Inclusion; Risk Management; Corporate Finance and strategy; Economic Policies and Economic Management

“ECAM is a programme designed to disseminate knowledge and ideas in a very structured way that helps in nurturing minds and orchestrating ways to excel in Agribusiness”
Anwar Ahsan Khan, Mahjoor Farm


“It is a programme that lets you reflect on your way of doing agribusiness”
Syed Shakil Amjid, Mehta Brothers Pvt. Ltd.


“ECAM is a valuable programme that enables participants to use cutting edge management tools, practices and strategic perspectives in handling agribusiness issues and challenges”
Dr. Umer Farooq, Nestle Pakistan 


“A generalized yet concise approach on the agricultural aspects; something that is in lieu with the needs of the country and striving to educate managers to have a border vision”
Haroon Tahir, Angro Hub Pvt limited


Programme Fee PKR 150,000

* Programme fee includes tuition cost, reading material, tea and lunch served during the programme.

Accommodation is arranged on request and as per availability at Rausing Executive Development Centre. The residential fee for participant's stay  at REDC-LUMS is PKR 9,500 per night for participant (inclusive of breakfast and dinner). You are, however, requested to inform us of the time of your arrival and departure.

We offer single bed accommodation at the Rausing Executive Centre. Each bedroom with attached bathroom is equipped with mini-fridge, writing desk and direct dial STD/ISD telephone and cable TV. All bedrooms at REC are internet-ready. Please note we do not provide accommodation for drivers accompanying participants.

Applications will be screened with regard to their suitability for each programme. Kindly ensure that your complete online application form reaches the office by the deadline. Incomplete application forms will not be entertained.

Payment is due upon receipt of the acceptance letter along with the invoice. Please ensure that the payment reaches the office BEFORE the start of the programme. Space in the programme may only be ensured after we receive the fee.

Our preferred mode of payment is by cheque/banker’s draft payable to Lahore University of Management Sciences. Personal cheques will not be entertained. However, the programme fee can also be paid via bank transfer.

Please send the cheque to:
Marketing Manager
Rausing Executive Development Centre
Lahore University of Management Sciences
Sector "U", DHA, Lahore Cantt. Lahore - 54792
Tel: +92-42-35608161-8243

*LUMS is a not-for-profit organisation under the Income Tax Ordinance 2001. Accordingly, the income of LUMS is not tax deductible/collectable.

If you are unable to attend a registered course, we will accept a substitute until 2 working days before the programme. Substitute candidates will be subject to the same selection process as the original one. If you wish to cancel your name from a programme, please notify in writing or on call at least 5 working days before the programme. In case of late cancellation, course fee will be refunded after deducting an application processing fee of PKR 20,000.

It is possible to transfer deposited fee to any open enrolment programme within 3 years. Transfers should be notified at least 5 working days before the programme. In case the participant or sponsoring organisation fails to utilise the funds within 3 years, the deposited fee will be forfeited.

Note: REDC may cancel or postpone a programme. In this case, university will refund registration fee but will not be responsible for any other related charges/expenses including cancellation/change charges by airline and travel agencies.

In case of postponement, the fee may be transferred to the rescheduled offering of that programme or any other programme as an alternate to refund. The University reserves the right to make changes in its programme policies and fees at any time.



LUMS greatly acknowledges the valued contribution of its partners in developing and supporting the long duration executive certificate programme. The programme is envisioned to provide participants with holistic understanding of agribusiness dynamics to foster capacity and encourage innovation and progression within agriculture sector.

ECAM 2019-20 is made possible through support by Tetra Pak Pakistan. Tetra Pak through its CSR initiative subsidised the programme fee to enhance its reachability to agribusiness professionals and to address some of the unique challenges faced by them. Participants’ own experience in agriculture, horticulture and dairy is connected to the business skills acquired through the programme eventually to benefit the agricultural sector.

The agribusiness initiative at LUMS has been progressing since 2014 and has lead to notable milestones including 150 ECAM graduates as well as academic scholarship in the form of local case studies. This pioneering effort could not have been possible without the support and sponsorship of Nestlé Pakistan. 

The Dutch government, through its embassy in Islamabad, has also been supporting the agribusiness programme through sponsored seats reserved for dairy professionals and facilitating a dairy management workshop conducted by an expert from a leading institution in the Netherlands.