Innovation Driven Strategies for Breakthrough Performance

Application Deadline:
May 04, 2021
Rausing Executive Development Centre, LUMS


The complex business environment we live in is fraught with opportunities created by new technologies, by shifts in customer preferences and behaviour and by deregulation or new regulation. Quick and effective reaction to such changes means that organisations must remain agile; carefully planned strategic change cannot simply keep pace with the speed the market requires. Organisations require an unprecedented level of flexibility and building it is -more and more- the key to increased competitiveness.

The programme attempts to enable participants to assess their ability at developing professional yet flexible organisations that can respond to market opportunities in a faster and more effective fashion. 


The programme will help senior leaders and managers reflect on the managerial implications of leading companies through strategic changes associated with the following contexts:

  • Bringing product innovation to market categories where it has been disregarded and complacency is the name of the game among competitors
  • Consider the question… Should an organisation lead in disruption? Under which circumstances?
  • Responding to opportunities created by technologies, market shifts or new (de)regulation; moving to the premium segment or rather develop a value based approach; moving forward or backwards in the value chain; crafting new alliances with new market intermediaries or simply bypass them with a more Direct-to-Consumer approach
  • Facing the challenges of broadening the scope of activity, becoming a truly global player  


Over the course of 2 days, the participants will learn how to: 

  • Drive a new strategy against past success, by implementing new ways to create value
  • Establish an effective new unit for a radically different strategic business model   
  • Gain competitive advantage through sharply defined performance metrics across the entire organisation
  • Lead the product innovation effort
  • Manage with a clear understanding that innovating is not inventing
  • Build skills and attitudes into key organisation units to enable change



Additional Faculty

J.B.M. Kassarjian
Professor of Management, Babson College, USA 

Professor Emeritus, Strategy and Organisation, IMD, Switzerland
Formerly, Faculty at Harvard Business School, USA


Joseph M. Pons
President, AXIOMA Marketing Consultants, Spain

Visiting Professor, IEDC – Bled School of Management, Slovenia
Formerly, Professor of Marketing IESE, Barcelona

Senior executives heading organisational divisions or business units, CEOs, C-Suite Executives, Entrepreneurs and Divisional Heads with 6 - 7 years of experience in leading roles.


Programme Fee PKR 80,000
Residential Fee PKR 28,500

* Programme fee includes tuition cost, reading material, tea and lunch served during the programme. 

It includes accommodation, breakfasts and dinners for the duration of the programme. However, any extra charges such as telephones, extra meals etc should be paid on departure. You may check-in on the evening preceding the start date of the programme and check-out the morning after the programme ends. You are, however, requested to inform us of the time of your arrival and departure.

We offer single bed accommodation at the Rausing Executive Centre. Each bedroom with attached bathroom is equipped with mini-fridge, writing desk and direct dial STD/ISD telephone and cable TV. All bedrooms at REC are internet-ready. Please note we do not provide accommodation for drivers accompanying participants.

Applications will be screened with regard to their suitability for each programme. Kindly ensure that your complete online application form reaches the office by the deadline. Incomplete application forms will not be entertained.

* Seat in the programme will be reserved on a first-come, first-served basis.

Payment is due upon receipt of the acceptance letter along with the invoice. Please ensure that the payment reaches the office BEFORE the start of the programme. Space in the programme may only be ensured after we receive the fee.

Our preferred mode of payment is by cheque/banker’s draft payable to Lahore University of Management Sciences. Personal cheques will not be entertained. However, the programme fee can also be paid via bank transfer.

Please send the cheque to:
Marketing Manager
Rausing Executive Development Centre
Lahore University of Management Sciences
Sector "U", DHA, Lahore Cantt. Lahore - 54792
Tel: +92-42-35608119-8243

* LUMS is a not-for-profit organisation under the Income Tax Ordinance 2001. Accordingly, the income of LUMS is not tax deductible/collectable.

If more than two executives from the same organisation participate (up to a group size of 5 participants) in a programme, each additional participant after the first two gets a 20% discount on the programme fee.

If you are unable to attend a registered course, we will accept a substitute until 2 working days before the programme. Substitute candidates will be subject to the same selection process as the original one. If you wish to cancel your name from a programme, please notify in writing or on call at least 5 working days before the programme. In case of late cancellation, the course fee will be refunded after deducting an application processing fee of PKR 20,000.

It is possible to transfer deposited fee to any open enrolment programme within 3 years. Transfers should be notified at least 5 working days before the programme. In case the participant or sponsoring organisation fails to utilise the funds within 3 years, the deposited fee will be forfeited.

Note: REDC may cancel or postpone a programme due to insufficient enrolment or unforeseen circumstances. In this case, university will refund registration fee but will not be responsible for any other related charges/expenses including cancellation/change charges by airline and travel agencies.

In case of postponement, the fee may be transferred to the rescheduled offering of that programme or any other programme as an alternate to refund. The University reserves the right to make changes in its programme policies and fees at any time.