The 3-day interactive programme on Managing Marketing Channels - Redefining Go-To-Market Strategies allows executives an overview on channel design options, assessment of channel performance and channel economics, with key focus on customer preferences.
Following areas will be covered during this highly interactive course:
At the end of the programme participants will:
This programme is designed for middle to senior level managers working in marketing and sales functions in business organisations. Typical participants will hold title of Marketing Managers, Sales Heads, Brand Managers, Channel Managers, Trade Marketing Managers and Franchising Managers.
MUHAMMAD LUQMAN AWAN
Teaching Faculty (SDSB)
PhD Scholar, University of Stirling Scotland
Sales Force Management; Industrial Marketing & Channel Management
PhD, University of Texas at Arlington
* Programme fee includes tuition cost, reading material, tea and lunch served during the programme.
We offer single bed accommodation at the Rausing Executive Centre. Each bedroom with attached bathroom is equipped with mini-fridge, writing desk and direct dial STD/ISD telephone and cable TV. All bedrooms at REC are internet-ready. Please note we do not provide accommodation for drivers accompanying participants.
*Seat in the programme will be reserved on a first-come, first-served basis.
Payment can be made directly through:
Our preferred mode of payment is by debit/credit card and crossed cheque/banker’s draft payable to "Lahore University of Management Sciences". However, the programme fee can also be paid via bank transfer.
If you wish to dispatch the cheque directly to our office, please send it to:
* LUMS is a not-for-profit organisation under the Income Tax Ordinance 2001. Accordingly, the income of LUMS is not tax-deductible/collectable.
"Essential for all business managers as it teaches fundamentals and prepares you to take tough calls for 'long term' benefits rather than short term volume pressure"
Mariam Arif Jafri - Abu Dawood Pakistan
"The course helps you understand the value added by each partner in the supply chain. Propels you to take tough decisions and implement marketing strategies on-ground to achieve growth and create opportunities"
Programme Participant 2016
"Pushes you to think an extra mile while taking wise decisions for marketing channels"
Adeel Asim Munib - Dalda Foods Limited.