Marketing Innovations

Feb 20 - 22, 2018
Application Deadline:
Feb 10, 2018
LUMS, Lahore

This 3-day hands-on program on Marketing Innovations provides a tactical/tool-based grounding to help program participants convert strategic social media plans into execution. This program familiarizes the participants with the latest tools and techniques in the world of social media marketing and brand-in-hand mobile digital marketing.

The introduction to the tools will range from planning and development aides, engagement and efficiency trackers as well as formal and informal viral content generation engines. 



At the end of the program participants will;

  • Develop a working knowledge of the latest social media tools at hand
  • Undertake case based application of the tools learned, with rich tactical discussion on the innovative applicability of these tools
  • Understand how to interpret the results of social media campaigns
  • Learn about the mobile brand as it stands today (Brand-in-Hand)
  • Understand the tactical use of Augmented Virtual Reality for marketing purposes
  • Understand the full breadth of tools and techniques available for directly reaching and tracking customers on social media


Following areas will be covered during this highly interactive course; 

  • Social media and mobile digital marketing trends and tactics
  • Customer conversion techniques
  • Social media metrics
  • Cross linking of platforms
  • Organic & paid content tactics
  • Interpreting social media results


  • This is a companion program to the ‘Marketing in Digital Age’ program. While the Marketing in Digital Age program provides strategic frameworks, predictive application and planning of social media and digital marketing; the Marketing Innovations program empowers participants to convert the strategic social media plans into actionable operational tactics through the use of cutting edge tools and techniques.

  • Case based exercises simulating decision making of both global, and current Pakistani digital brands will allow for a showcase of the process of converting strategic plans into tactical operations through the application of the learnt tools.


The program is designed for entrepreneurs, brand managers and managers of B2C products and services.



Program Director
Assistant Professor
PhD (Media & Communication Technology), Florida State University
Research Interests:
Social Media Marketing; Modern Communication Technologies in Marketing; Visual Cognition in Digital Advertising; Strategic Media Management; Health Marketing
Program Fee PKR 90,000
Residential Fee PKR 36,000

* Program fee includes tuition cost, reading material, tea and lunch served during the program. 

If you wish to avail accommodation at LUMS, there will be additional fee. It includes accommodation, breakfasts and dinners for the duration of the program. However, any extra charges such as telephones, extra meals etc should be paid on departure. You may check-in on the evening preceding the start date of the program and check out the morning after the program ends. You are, however, requested to inform us of the time of your arrival and departure.

We offer single bed accommodation at the Rausing Executive Centre. Each bedroom with attached bathroom is equipped with mini-fridge, writing desk and direct dial STD/ISD telephone and cable TV. All bedrooms at REC are internet-ready. Please note we do not provide accommodation for drivers accompanying participants.

Applications will be screened with regard to their suitability for each program. Kindly ensure that your complete online application form reaches the office by the deadline. Incomplete application forms will not be entertained.

Payment is due upon receipt of the acceptance letter along with the invoice. Please ensure that the payment reaches the office BEFORE the start of the program. Space in the program may only be ensured after we receive the fee.

Our preferred mode of payment is by cheque/banker’s draft payable to Lahore University of Management Sciences.

Please send the cheque to:
Marketing Manager
Rausing Executive Development Centre
Lahore University of Management Sciences
Opposite Sector "U", DHA, Lahore - 54792
Tel: +92-42-35608119-8243

* LUMS is a non-profit organization under section 2(36) of the Income Tax Ordinance 2001. Accordingly, under section 100C (2) (d), the income of LUMS is not tax deductible/collectable.

If more than two executives from the same organisation participate (up to a group size of 5 participants) in a program, each additional participant after the first two gets a 20% discount on the program fee.

If you are unable to attend a registered course we will accept a substitute until two working days before the program. Substitute candidates will be subject to the same selection process as the original candidate. If you wish to cancel your name from a program, please notify in writing at least five working days before the program. Course fee will be refunded after deducting an application-processing fee of PKR 20,000/-. There will be no refund for cancellation received after the withdrawal date or in case of no-show.

It is possible to transfer to another program within 2 years. The deposited fee will be carried forward after deducting the application-processing fee of PKR 20,000. Please note that only one transfer is permitted. After 2 years the deposited fee will be forfeited. Transfers should be notified at least five working days before the program.

All notifications of cancellations, substitutes and transfers must be confirmed in writing.

Note: REDC may cancel or postpone a program due to insufficient enrolment or unforeseen circumstances. In this case, University will refund registration fee and is not responsible for any other related charges/expenses including cancellation/change charges by airlines and travel agencies. In case of postponement, the fee may be transferred to the rescheduled offering of that program or any other program as an alternate to refund. The University reserves the right to make changes in its program policies and fees at any time.