Successful companies must use innovative marketing strategy to remain ahead of the competition in delivering real value to the customers. Competitive campaigns within the industry can only be pre-empted or thwarted through active engagement of customers on a credible value proposition and a well-positioned product/service portfolio.
This 4-day experiential program provides an opportunity to simulate real-time decision-making with regards to relevant target markets, precise product positioning, effective usage of development resources, and forecasting accurate demand and competitive activity in a fast paced and aggressive environment.
Based on a state-of-the-art marketing strategy simulation game augmented with cases and discussions, this program will provide managers a rich and vivid experience of actually managing a portfolio of products in a ruthless marketing environment.
During the program, the participants learn to;
|This program is aimed at General Managers, Marketing, Product and Brand Managers from consumer and industrial goods and service companies. Top managers from other functional areas will also benefit by understanding the key role of Marketing Strategy in company’s profitability and survival|
“Marketing Strategy at LUMS really helped me change my perspective on conventional practices in the field and is sending me back reinvigorated to make a fresh impact in the industries we operate in"
Haider Akram - ICI Pakistan Limited
Shahid Salim - Intertek Pakistan
Umer Tariq Sultan - Tri-Pack Films Limited
Hassan Khan - Bank Alfalah
* Program fee includes tuition cost, reading material, tea and lunch served during the program.
We offer single bed accommodation at the Rausing Executive Centre. Each bedroom with attached bathroom is equipped with mini-fridge, writing desk and direct dial STD/ISD telephone and cable TV. All bedrooms at REC are internet-ready. Please note we do not provide accommodation for drivers accompanying participants.
Our preferred mode of payment is by cheque/banker’s draft payable to Lahore University of Management Sciences.
Please send the cheque to:
* LUMS is a non-profit organization under section 2(36) of the Income Tax Ordinance 2001. Accordingly, under section 100C (2) (d), the income of LUMS is not tax deductible/collectable.
It is possible to transfer to another program within 2 years. The deposited fee will be carried forward after deducting the application-processing fee of PKR 20,000. Please note that only one transfer is permitted. After 2 years the deposited fee will be forfeited. Transfers should be notified at least five working days before the program.
All notifications of cancellations, substitutes and transfers must be confirmed in writing.