The task of Sales Managers has become far more challenging and complex. Leading an efficient, motivated and highly trained sales force is of paramount importance in this situation. This 3-day programme aims at examining and exploring some of the challenges commonly faced by Sales Force Leaders. Using case studies, the programme will also expose participants to how successful international companies are addressing these challenges. |
The programme will allow participants unique opportunity to explore different aspects of Sales Force Leadership and Management and understand key drivers for optimising their team’s performance. Some of the areas covered are:
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The programme is designed for upper and middle-level Sales Managers. Typical participants will hold titles including Director Sales and Marketing, Sales Manager, Account Sales Manager, General Business Manager, Business Development Manager, Marketing Manager and Product Manager. |

MUHAMMAD LUQMAN AWAN
Teaching Faculty (SDSB)
PhD Scholar, University of Stirling Scotland
Research Interests:
Sales Force Management; Industrial Marketing & Channel Management
“Excellent design of the programme opens up a whole lot of new paradigms related to the best sales practices globally. Value for money, value for time and value for rigor that we went through. It is an excellent platform for sales force managers to enhance their knowledge in limited time." Asif Saeed Mughal - Atlas Honda Limited Asim Ali Mamoon - Telenor Pakistan |
* Programme fee includes tuition cost, reading material, tea and lunch served during the programme. We offer single bed accommodation at the Rausing Executive Centre. Each bedroom with attached bathroom is equipped with mini-fridge, writing desk and direct dial STD/ISD telephone and cable TV. All bedrooms at REC are internet-ready. Please note we do not provide accommodation for drivers accompanying participants. Our preferred mode of payment is by cheque/banker’s draft payable to Lahore University of Management Sciences. Personal cheques will not be entertained. However, the programme fee can also be paid via bank transfer. Please send the cheque to: * LUMS is a not-for-profit organisation under the Income Tax Ordinance 2001. Accordingly, the income of LUMS is not tax deductible/collectable. |