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The digital revolution has created tremendous challenges for businesses across the world. With the increase in velocity of communication, companies are now facing a new set of challenges, including faster consumer decision making cycles, rapid diffusion of product innovation and need for effective vigilance of consumers’ opinion. The digital age demands a fresh approach towards all the core areas of marketing, such as digital-native consumers, segmentation, product development, promotion, pricing, going to the market and relationship building. Marketing in the Digital Age (MDA) focuses on effectiveness of marketing in the context of today’s evolving digital business environment. This programme enhances participants’ understanding of the current and potential impact of the digital revolution on one’s industry. The participants will gain exposure to approaches and frameworks employed by successful players in the field and an enhanced ability to manage company’s transition to the digital age. |
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The programme offers deeper understanding of digital perspective of traditional marketing concepts. In this programme, you will;
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The programme is beneficial for marketing, product and brand managers and for those managers in the organisation who have always felt the need to better understand the process of value creation through digital strategy development and implementation. Managers from FMCGs, TV & Media, Newspapers, Financial Services, Marketing Communication Services, and Telecoms would especially benefit from the programme. |
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"Managers responsible for the marketing/branding decisions should definitely attend this programme. It provides a detailed insight into the approach that should be adapted for a successful venture in digital marketing" Kashif Rehan - Ufone Pakistan Salman Ahmed Malik - Allied Bank Limited |
* Programme fee includes tuition cost, reading material, tea and lunch served during the programme. We offer single bed accommodation at the Rausing Executive Centre. Each bedroom with attached bathroom is equipped with mini-fridge, writing desk and direct dial STD/ISD telephone and cable TV. All bedrooms at REC are internet-ready. Please note we do not provide accommodation for drivers accompanying participants. Our preferred mode of payment is by cheque/banker’s draft payable to Lahore University of Management Sciences. Personal cheques will not be entertained. However, the programme fee can also be paid via bank transfer. Please send the cheque to: *LUMS is a not-for-profit organisation under the Income Tax Ordinance 2001. Accordingly, the income of LUMS is not tax deductible/collectable. |
