AI-Enabled Organisations: Unlocking Value of AI for Businesses

Date:
Jun 16 - 19, 2025
Application Deadline:
Jun 6, 2025
Venue:
Rausing Executive Development Centre, LUMS
 

Contact Us

Need a personal consultation?
rec@lums.edu.pk
+92 42 3560 8243 +92 42 3560 8119

UNLOCKING VALUE OF AI FOR BUSINESSES



In today’s rapidly evolving digital economy, Artificial Intelligence (AI) is fundamentally reshaping how businesses operate, compete, and deliver value. Understanding the strategic impact of AI is essential to make informed decisions, identify new growth opportunities, and navigate the ethical, operational, and organisational challenges that come with its adoption.

This 4-day focused programme is designed to equip executives with the knowledge and skills necessary to integrate AI (AI) into strategic business decisions. This programme offers an understanding of AI technologies, their applications across various business functions, and the ethical considerations involved. Participants will learn to leverage AI to drive innovation, efficiency, and competitive advantage within their organisations.

 

Thorugh innovative pedagogical tools, interactive discussions and hallmark case studies, the participants will gain both strategic insight and practical know-how across the following areas:

  • Understand AI Fundamentals:  Build a foundation in key AI concepts, including machine learning, natural language processing (NLP), and generative AI, with a focus on their real-world applications in business and leadership contexts.
  • Strategic AI Integration: Learn how to identify high-impact use cases and design strategies to embed AI into core business functions, ranging from operations and marketing to customer service, for increased value creation and scalability.
  • Data-Driven Decision Making: Gain the ability to leverage AI-powered analytics and data-informed decision-making across the enterprise.
  • Ethical and Responsible AI Implementation: Understand the ethical, legal, and social implications of AI to ensure responsible AI deployment.
  • Leadership in AI-Driven Transformation: Develop the leadership mindset needed to steer organizations through digital transformation, align cross-functional teams, and build an AI-ready culture.
  • AI Innovation and Business Model Redesign: Explore how AI enables new business models, and product/service innovation, preparing leaders to drive long-term, sustainable growth through technology.
 
   
Programme Directors

SULEMAN SHAHID
Associate Professor, Computer Science

PhD, Tilburg University
Research Interests:
Computer Human Interaction; User Experience Design and Strategy; Design-Driven Innovation; Digital Experience for Next Billion Users (ICT4D) and Assistive Digital Technologies for Children and Elderly

Assistant Professor Management Information Systems
PhD, Rutgers the State University of New Jersey
Research Interests:
Social Media Data Analyses; Including Sentiment and Behavior Analyses; Data Mining and studying the use of Twitter for Campaigning during General Elections

This programme is designed for senior leaders and decision-makers who are driving—or preparing to drive—AI-led transformation within their organisations. It is particularly valuable for:

  • C-Level Executives (C-1 and C-2), Business Unit Heads, and National Managers seeking to embed AI capabilities into strategic priorities and operational models.

  • Directors and Senior Managers across innovation, technology, operations, marketing, finance, and human resources who are responsible for leveraging AI to create business value.

  • Forward-looking professionals aiming to lead organisational change, enhance data-driven decision-making, and cultivate an AI-ready culture.

 
Programme Fee PKR 250,000
Residential Fee PKR 75,000

* Programme fee includes tuition cost, reading material, tea and lunch served during the programme. 
* Residential fee and accommodation clause below are not applicable for programme offerings in Karachi.


ACCOMMODATION
If you wish to avail accommodation at LUMS, there will be an additional fee. It includes accommodation, breakfasts and dinners for the duration of the programme. However, any extra charges such as telephones, extra meals etc should be paid on departure. You may check-in on the evening preceding the start date of the programme and check-out the morning after the programme ends. You are, however, requested to inform us of the time of your arrival and departure.

We offer single bed accommodation at the Rausing Executive Centre. Each bedroom with an attached bathroom is equipped with a mini-fridge, writing desk and direct dial STD/ISD telephone and cable TV. All bedrooms at REC are internet-ready. Please note we do not provide accommodation for drivers accompanying participants.

ADMISSION PROCESS
Applications will be screened with regard to their suitability for each programme. Kindly ensure that your complete online application form reaches the office by the deadline. Incomplete application forms will not be entertained.

*Seat in the programme will be reserved on a first-come, first-served basis. 

PAYMENT

Payment is due upon receipt of the acceptance email/letter along with the invoice. Please ensure that the payment reaches the office BEFORE the start of the programme. Space in the programme may only be ensured after we receive the fee.

Payment can be made directly through:

  • Debit/credit card by visiting https://pay.lums.edu.pk You can process the payment by selecting REDC payments from the Payment Type Section and entering a valid voucher number and access code mentioned on the voucher. Additional bank charges may apply. 
  • Cash, Crossed Cheque or Pay Order/Bank Draft made in favor of "Lahore University of Management Sciences" at any United Bank- Limited (UBL) branch against the programme voucher.

Our preferred mode of payment is by debit/credit card and crossed cheque/banker’s draft payable to "Lahore University of Management Sciences". However, the programme fee can also be paid via bank transfer.

If you wish to dispatch the cheque directly to our office, please send it to:


Marketing Manager
Rausing Executive Development Centre
Lahore University of Management Sciences
Sector "U", DHA, Lahore Cantt. Lahore - 54792
Tel: +92-42-35608119-8243

* LUMS is a not-for-profit organisation under the Income Tax Ordinance 2001. Accordingly, the income of LUMS is not tax-deductible/collectable.

DISCOUNT POLICY
If more than two executives from the same organisation participate (up to a group size of 5 participants) in a programme, each additional participant after the first two gets a 20% discount on the programme fee.


SUBSTITUTES/TRANSFERS AND REFUNDS
If you are unable to attend a registered course, we will accept a substitute until 2 working days before the programme. Substitute candidates will be subject to the same selection process as the original one. If you wish to cancel your name from a programme, please notify in writing or on call at least 5 working days before the programme. In case of late cancellation, the programme fee will be refunded after deducting an application processing fee of PKR 40,000.


It is possible to transfer the deposited fee to any open enrolment programme within 3 years. Transfers should be notified at least 5 working days before the programme. In case the participant or sponsoring organisation fails to utilise the funds within 3 years, the deposited fee will be forfeited.

Note: REDC may cancel or postpone a programme due to insufficient enrolment or unforeseen circumstances. In this case, the university will refund the registration fee but will not be responsible for any other related charges/expenses including cancellation/change charges by airline and travel agencies.

In case of postponement, the fee may be transferred to the rescheduled offering of that programme or any other programme as an alternative to refund. The University reserves the right to make changes in its programme policies and fees at any time.