Marketing Strategy: Transforming for the Digital Era

Feb 24 - 27, 2025
Application Deadline:
Feb 14, 2025
Rausing Executive Development Centre, LUMS

Contact Us

Need a personal consultation?
+92 42 3560 8243 +92 42 3560 8119

In today’s fast-paced environment, highly competitive organisations need to design customer-centric marketing strategies to drive growth.  Organisations need to develop and deliver value propositions that differentiate them from their competitors in meaningful sustainable ways.

The 4-day experiential programme on Marketing Strategy: Transforming for the Digital Era will sharpen your marketing skills and help you adopt a forward-thinking approach to developing and implementing integrated marketing strategies. You will hone the skill of identifying and implementing superior product strategies based on accurate anticipation of customer preferences, market dynamics and competitive activity.


Using a mix of world-renowned and local cases, interactive discussions and experiential learning tools, the programme will enable participants to; 

  • Develop a superior and differentiated customer value proposition
  • Integrate the core elements of marketing
  • Monitor competitors’ strengths and weaknesses to trade to one’s advantage
  • Anticipate and preempt/react to competition’s moves to dominate the market
  • Manage a portfolio of old and new products to ensure the steady and growing profit stream
  • Strengthen their capacity as marketing strategist


This programme is aimed at General Managers, Marketing, Product and Brand Managers from consumer and industrial goods and service companies. Top managers from other functional areas will also benefit by understanding the key role of Marketing Strategy in company’s profitability and survival.


Programme Director
Assistant Professor
PhD, CASS Business School, City University
Research Interests:
Brand Management; Status Consumption; Acculturation; Leadership; Consumer Behaviour; Marketing Research; Gender; Religion and Consumer Culture
Co-Programme Director

Assistant Professor

PhD, Marketing, Ivey Business School, Western University
Research Interests:
Assessing the impact of Growth; Governance and Geography of franchise systems on their performance; Franchising; Market Development & Marketing-Finance

Additional Faculty
Associate Professor
PhD, University of North Carolina-Charlotte
Research Interests:
Development of Decision Support Systems; Technology and Innovation Diffusion; Social Networks and their Impact on IS Strategy and IS Diffusion; Agent-based Computational Economics; IS Pedagogical Issues and Network Location Models in the Context of Disaster Response and Recovery Systems

“Marketing Strategy at LUMS really helped me change my perspective on conventional practices in the field and is sending me back reinvigorated to make a fresh impact in the industry."

Haider Akram - ICI Pakistan Limited

“A very exciting and thought provoking programme. A perfect platform for marketeers from diversified industries to unite and explore changing dynamics in the field of marketing."

Mohsin Azhar - British Council

“Marketing Strategy at LUMS provides a very comprehensive analysis of markets and helps you identify the key factors in strategic decision making. The marketing simulation was the most exciting part and a great learning experience”

Umer Tariq Sultan - Tri-Pack Films Limited

“It’s a brilliant programme that offers an excellent opportunity to get hands-on experience of managing a company.  You get to see your decisions translate into results in real-time through the MARKSTRAT simulation.”

Hassan Khan - Bank Alfalah



Offering February 2025
Programme Fee PKR 200,000
Residential Fee 75,000

* Programme fee includes tuition cost, reading material, tea and lunch served during the programme. 
* Enrolment confirmation will be subject to submission of valid vaccination certificate and negative RT-PCR test conducted not more than 48 hours before the programme starting date. 

If you wish to avail accommodation at LUMS, there will be an additional fee. It includes accommodation, breakfasts and dinners for the duration of the programme. However, any extra charges such as telephones, extra meals etc should be paid on departure. You may check-in on the evening preceding the start date of the programme and check-out the morning after the programme ends. You are, however, requested to inform us of the time of your arrival and departure.

We offer single bed accommodation at the Rausing Executive Centre. Each bedroom with attached bathroom is equipped with a mini-fridge, writing desk and direct dial STD/ISD telephone and cable TV. All bedrooms at REC are internet-ready. Please note we do not provide accommodation for drivers accompanying participants.

Applications will be screened with regard to their suitability for each programme. Kindly ensure that your complete online application form reaches the office by the deadline. Incomplete application forms will not be entertained. 

*Seat in the programme will be reserved on a first-come, first-served basis.

Payment is due upon receipt of the acceptance email/letter along with the invoice. Please ensure that the payment reaches the office BEFORE the start of the programme. Space in the programme may only be ensured after we receive the fee.

Payment can be made directly through:

  • Debit/credit card by visiting You can process the payment by selecting REDC payments from the Payment Type Section and entering a valid voucher number and access code mentioned on the voucher. Additional bank charges may apply.  
  • Cash, Crossed Cheque or Pay Order/Bank Draft made in favor of "Lahore University of Management Sciences" at any United Bank- Limited (UBL) branch against the programme voucher.

Our preferred mode of payment is by debit/credit card and crossed cheque/banker’s draft payable to Lahore University of Management Sciences. However, the programme fee can also be paid via bank transfer.

Please send the cheque to:

Marketing Manager
Rausing Executive Development Centre
Lahore University of Management Sciences
Sector "U", DHA, Lahore Cantt. Lahore - 54792
Tel: +92-42-35608119-8243

*LUMS is a non-profit organisation under the Income Tax Ordinance 2001. Accordingly, the income of LUMS is not tax deductible/collectable.

If more than two executives from the same organisation participate (up to a group size of 5 participants) in a programme, each additional participant after the first two gets a 20% discount on the programme fee.

If you are unable to attend a registered course, we will accept a substitute until 2 working days before the programme. Substitute candidates will be subject to the same selection process as the original one. If you wish to cancel your name from a programme, please notify in writing or on call at least 5 working days before the programme. In case of late cancellation, the programme fee will be refunded after deducting an application processing fee of PKR 20,000.

It is possible to transfer the deposited fee to any open enrolment programme within 3 years. Transfers should be notified at least 5 working days before the programme. In case the participant or sponsoring organisation fails to utilise the funds within 3 years, the deposited fee will be forfeited.

Note: REDC may cancel or postpone a programme due to insufficient enrolment or unforeseen circumstances. In this case, the university will refund the registration fee but will not be responsible for any other related charges/expenses including cancellation/change charges by airline and travel agencies.

In case of postponement, the fee may be transferred to the rescheduled offering of that programme or any other programme as an alternate to refund. The University reserves the right to make changes in its programme policies and fees at any time.