Building Brand Power

Oct 28 - 31, 2024
Application Deadline:
Oct 18, 2024
Rausing Executive Development Centre, LUMS

Contact Us

Need a personal consultation?
+92 42 3560 8243 +92 42 3560 8119

In today’s dynamic environment it is essential to create and build a brand identity that differentiates your brand from others to create a strong emotional connection with customers. Also, with time, rejuvenate it through innovative mechanisms and a fully integrated brand-driven strategy to enhance its value proposition while simultaneously preserving the brand essence.

The 3-day programme on “Building Brand Power” highlights the importance of branding and focuses on brand conceptualization to create competitive brand initiatives and increase brand equity by identifying opportunities for sustainable growth. It offers insights from global as well as successful local brands and discusses specific challenges while exploring strategies to cope with them.


The 3-day immersive programme will enable participants to:

  • Understand how to align organisational strategies around the brand to become a brand-centric organisation
  • Identify branding opportunities and how to strengthen your brand portfolio to deliver value
  • Effectively capitalise on a strong brand promise to drive long-term business growth
  • Discover how to craft a distinctive positioning of your brand to create real customer value
  • Explore the mechanism to articulate a brand-driven strategy that sets you apart from the competition
  • Develop skills to manage your brand in the digital world
  • Equip yourself to address online branding challenges
  • Strengthen the bond with the customers by developing a brand’s social role
  • Develop collaboration models to jointly innovate with customers through social media networks
  • Craft content and build the brand narrative that compels the customer to step into your brand world




Managers responsible for branding, communication, or marketing functions of an organisation who are interested in refining their skills. Management professionals from any functional area who want to develop their capabilities in brand management.


Programme Directors
Assistant Professor
PhD, CASS Business School, City University
Research Interests:
Brand Management; Status Consumption; Acculturation; Leadership; Consumer Behaviour; Marketing Research; Gender; Religion and Consumer Culture

Assistant Professor

PhD, Marketing, Ivey Business School, Western University
Research Interests:
Assessing the impact of Growth; Governance and Geography of franchise systems on their performance; Franchising; Market Development & Marketing-Finance

Additional Faculty
Associate Professor
PhD, University of North Carolina-Charlotte
Research Interests:
Development of Decision Support Systems; Technology and Innovation Diffusion; Social Networks and their Impact on IS Strategy and IS Diffusion; Agent-based Computational Economics; IS Pedagogical Issues and Network Location Models in the Context of Disaster Response and Recovery Systems
Programme Fee PKR 200,000
Residential Fee PKR 75,000

* Programme fee includes tuition cost, reading material, tea and lunch served during the programme. 

If you wish to avail accommodation at LUMS, there will be additional fee. It includes accommodation, breakfasts and dinners for the duration of the programme. However, any extra charges such as telephones, extra meals etc should be paid on departure. You may check-in on the evening preceding the start date of the programme and check out the morning after the programme ends. You are, however, requested to inform us of the time of your arrival and departure.

We offer single bed accommodation at the Rausing Executive Centre. Each bedroom with attached bathroom is equipped with mini-fridge, writing desk and direct dial STD/ISD telephone and cable TV. All bedrooms at REC are internet-ready. Please note we do not provide accommodation for drivers accompanying participants.

Applications will be screened with regard to their suitability for each programme. Kindly ensure that your complete online application form reaches the office by the deadline. Incomplete application forms will not be entertained.

*Seat in the programme will be reserved on a first-come, first-served basis.

Payment is due upon receipt of the acceptance letter along with the invoice. Please ensure that the payment reaches the office BEFORE the start of the programme. Space in the programme may only be ensured after we receive the fee. Personal cheques will not be entertained. However, the programme fee can also be paid via bank transfer.

Our preferred mode of payment is by cheque/banker’s draft payable to Lahore University of Management Sciences.

Please send the cheque to:
Marketing Manager
Rausing Executive Development Centre
Lahore University of Management Sciences
Opposite Sector "U", DHA, Lahore - 54792
Tel: +92-42-35608119-8243

*LUMS is a not-for-profit organisation under the Income Tax Ordinance 2001. Accordingly, the income of LUMS is not tax deductible/collectable.

If more than two executives from the same organisation participate (up to a group size of 5 participants) in a programme, each additional participant after the first two gets a 20% discount on the programme fee.

If you are unable to attend a registered course, we will accept a substitute until 2 working days before the programme. Substitute candidates will be subject to the same selection process as the original one. If you wish to cancel your name from a programme, please notify in writing or on call at least 5 working days before the programme. In case of late cancellation, course fee will be refunded after deducting an application processing fee of PKR 20,000.

It is possible to transfer deposited fee to any open enrolment programme within 3 years. Transfers should be notified at least 5 working days before the programme. In case the participant or sponsoring organisation fails to utilise the funds within 3 years, the deposited fee will be forfeited.

Note: REDC may cancel or postpone a programme due to insufficient enrolment or unforeseen circumstances. In this case, university will refund registration fee but will not be responsible for any other related charges/expenses including cancellation/change charges by airline and travel agencies.

In case of postponement, the fee may be transferred to the rescheduled offering of that programme or any other programme as an alternate to refund. The University reserves the right to make changes in its programme policies and fees at any time.