In the realm of business-to-business (B2B) marketing, organisations engage in targeted strategies aimed at other businesses, governmental bodies, or nonprofit entities, diverging significantly from consumer-oriented approaches. This specialised domain presents unique challenges stemming from distinct customer buying criteria, purchasing processes, and consequential impacts on overall business strategy. Our Executive Programme on Business-to-Business Marketing Strategies is designed to provide participants with comprehensive insights and strategic frameworks crucial for navigating the intricacies of the B2B landscape. This programme is tailored to delve deeply into the dynamics of B2B marketing, with a focus on segmentation strategies essential for effectively dividing markets into homogeneous customer groups. Moreover, participants will explore the pivotal role of customisation in meeting the diverse needs of B2B customers. |
After the programme, the participants will develop a range of competencies and insights that offer invaluable advantages to both their professional growth and organisations' strategic positioning. The participants will develop: Strategic Competence:
|
This programme is ideal for senior executives including Directors of Marketing, Marketing Managers, Chief Marketing Officers, Business Heads, National Sales Managers, and Country Heads seeking to enhance their expertise in B2B marketing strategies and advance their careers in the field. |
MUHAMMAD LUQMAN AWAN
Teaching Faculty (SDSB)
PhD Scholar, University of Stirling Scotland
Research Interests:
Sales Force Management; Marketing Channels; Strategic Sales Leadership; B2B Marketing
PhD, University of Texas at Arlington
PhD, University of North Carolina-Charlotte
* Programme fee includes tuition cost, reading material, tea and lunch served during the programme. We offer single bed accommodation at the Rausing Executive Centre. Each bedroom with attached bathroom is equipped with mini-fridge, writing desk and direct dial STD/ISD telephone and cable TV. All bedrooms at REC are internet-ready. Please note we do not provide accommodation for drivers accompanying participants. Our preferred mode of payment is by cheque/banker’s draft payable to Lahore University of Management Sciences. Please send the cheque to: *LUMS is a not-for-profit organisation under the Income Tax Ordinance 2001. Accordingly, the income of LUMS is not tax deductible/collectable. |