Strategic Sales Leadership

Date:
Aug 20 - 23, 2024
Application Deadline:
Aug 10, 2024
Venue:
Rausing Executive Development Centre, LUMS
 

Contact Us

Need a personal consultation?
rec@lums.edu.pk
+92 42 3560 8243 +92 42 3560 8119


Strategic sales leadership requires vision and commitment to effectively steward sales organisation in an increasingly volatile environment. Continual delivery on ambitious organisational objectives demands a strong fit between going-to-market initiatives and an effective sales team equipped with the necessary acumen to capitalise on emerging disruptive opportunities.

This 4-day programme aims to develop a practical approach to strategising, evaluating and implementing sales strategies in line with stretched organisational objectives. The programme will enable participants to grasp the key knowledge and skills required to deliver sustainable value for all stakeholders. 

 

The programme will help participants to:

  • Effectively design and cascade sales strategy, structures and processes
  • Conceive and capitalise on an appropriate route to market strategies for the organisation's unique product and services
  • Lead sales recruitment, compensation, motivation and performance management systems in line with a well-crafted sales strategy
  • Develop a future-ready sales organisation in order to effectively compete in the era of digitization and technology
  • Capitalise on disruptive opportunities in sync with customer aspirations
  • Engage in peer-to-peer knowledge exchange and benefit from extensive networking opportunities 

 

The programme is designed for seasoned senior to top-level executives. Typical participants will hold titles including Director Sales, National Sales Managers, Chief Marketing Officers, Country Heads and Managing Directors.

 

Programme Director

MUHAMMAD LUQMAN AWAN
Senior Lecturer (SDSB)
PhD Scholar, University of Stirling Scotland
Research Interests:
Sales Force Management; Marketing Channels; Strategic Sales Leadership; B2B Marketing

Additional Faculty
Associate Professor
PhD, University of North Carolina-Charlotte
Research Interests:
Development of Decision Support Systems; Technology and Innovation Diffusion; Social Networks and their Impact on IS Strategy and IS Diffusion; Agent-based Computational Economics; IS Pedagogical Issues and Network Location Models in the Context of Disaster Response and Recovery Systems
Programme Fee PKR 350,000
Residential Fee PKR 75,000

* Programme fee includes tuition cost, reading material, tea and lunch served during the programme. 
* Residential fee and accommodation clause below are not applicable for programme offerings in Karachi.
* Health and Safety of our prestigious participants, faculty and staff is a top priority for LUMS. Given the current COVID-19 situation, enrolment confirmation will be subject to submission of a valid immunization certificate with updated booster dose details for COVID-19.


ACCOMMODATION
If you wish to avail accommodation at LUMS, there will be additional fee. It includes accommodation, breakfasts and dinners for the duration of the programme. However, any extra charges such as telephones, extra meals etc should be paid on departure. You may check-in on the evening preceding the start date of the programme and check-out the morning after the programme ends. You are, however, requested to inform us of the time of your arrival and departure.

We offer single bed accommodation at the Rausing Executive Centre. Each bedroom with attached bathroom is equipped with mini-fridge, writing desk and direct dial STD/ISD telephone and cable TV. All bedrooms at REC are internet-ready. Please note we do not provide accommodation for drivers accompanying participants.

ADMISSION PROCESS
Applications will be screened with regard to their suitability for each programme. Kindly ensure that your complete online application form reaches the office by the deadline. Incomplete application forms will not be entertained.

*Seat in the programme will be reserved on a first-come, first-served basis.

PAYMENT
Payment is due upon receipt of the acceptance email/letter along with the invoice. Please ensure that the payment reaches the office BEFORE the start of the programme. Space in the programme may only be ensured after we receive the fee.

Payment can be made directly through:

  • Debit/credit card by visiting https://pay.lums.edu.pk You can process the payment by selecting REDC payments from the Payment Type Section and entering a valid voucher number and access code mentioned on the voucher. Additional bank charges may apply. 
  • Cash, Crossed Cheque or Pay Order/Bank Draft made in favor of "Lahore University of Management Sciences" at any United Bank- Limited (UBL) branch against the programme voucher.

Our preferred mode of payment is by debit/credit card and crossed cheque/banker’s draft payable to "Lahore University of Management Sciences". However, the programme fee can also be paid via bank transfer.

If you wish to dispatch the cheque directly to our office, please send it to:

Marketing Manager
Rausing Executive Development Centre
Lahore University of Management Sciences
Sector "U", DHA, Lahore Cantt. Lahore - 54792
Tel: +92-42-35608119-8243

* LUMS is a not-for-profit organisation under the Income Tax Ordinance 2001. Accordingly, the income of LUMS is not tax-deductible/collectable.

DISCOUNT POLICY
If more than two executives from the same organisation participate (up to a group size of 5 participants) in a programme, each additional participant after the first two gets a 20% discount on the programme fee.


SUBSTITUTES/TRANSFERS AND REFUNDS
If you are unable to attend a registered course, we will accept a substitute until 2 working days before the programme. Substitute candidates will be subject to the same selection process as the original one. If you wish to cancel your name from a programme, please notify in writing or on call at least 5 working days before the programme. In case of late cancellation, the programme fee will be refunded after deducting an application processing fee of PKR 40,000.


It is possible to transfer the deposited fee to any open enrolment programme within 3 years. Transfers should be notified at least 5 working days before the programme. In case the participant or sponsoring organisation fails to utilise the funds within 3 years, the deposited fee will be forfeited.

Note: REDC may cancel or postpone a programme due to insufficient enrolment or unforeseen circumstances. In this case, the university will refund the registration fee but will not be responsible for any other related charges/expenses including cancellation/change charges by airline and travel agencies.

In case of postponement, the fee may be transferred to the rescheduled offering of that programme or any other programme as an alternate to refund. The University reserves the right to make changes in its programme policies and fees at any time.