Franchising is a proven and highly effective business model for achieving rapid growth and expansion. Despite the global popularity of this model, local businesses in Pakistan have yet to fully harness the potential benefits of this promising business opportunity. This focused programme on Franchising for Growth aims to empower Pakistani entrepreneurs with the knowledge and tools necessary to leverage franchising as a means for expanding their businesses. The programme's primary objective is to offer participants a comprehensive understanding of the franchise business model and its key drivers of success. Through engaging lectures, real-life case studies of successful franchises from both local and international markets, interactive simulations, and insightful panel discussions featuring industry leaders, the programme aims to equip participants with the knowledge and skills necessary to excel in the franchising industry. |
Upon completion of the programme, the participants can expect to have acquired the following:
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PhD, University of Texas at Arlington
MOEEN NASEER BUTT
Assistant Professor
PhD, Marketing, Ivey Business School, Western University
Research Interests:
Assessing the impact of Growth; Governance and Geography of franchise systems on their performance; Franchising; Market Development & Marketing-Finance
“All the senior executives who want to have a global perspective on business and people management must attend a programme at REDC-LUMS. Truly, an amazing experience it was. If you want to study abroad, come to LUMS and have a flavor of Harvard Business School.” Muhammad Hashim, Fatima Fertilizer Company Limited |
We offer single bed accommodation at the Rausing Executive Centre. Each bedroom with an attached bathroom is equipped with a mini-fridge, writing desk and direct dial STD/ISD telephone and cable TV. All bedrooms at REC are internet-ready. Please note we do not provide accommodation for drivers accompanying participants. *Seat in the programme will be reserved on a first-come, first-served basis. Payment can be made directly through:
Our preferred mode of payment is by debit/credit card and crossed cheque/banker’s draft payable to "Lahore University of Management Sciences". However, the programme fee can also be paid via bank transfer. If you wish to dispatch the cheque directly to our office, please send it to: Marketing Manager * LUMS is a not-for-profit organisation under the Income Tax Ordinance 2001. Accordingly, the income of LUMS is not tax-deductible/collectable. |