Franchising for Growth

Jul 29 - 31, 2024
Application Deadline:
Jul 19, 2024
Rausing Executive Development Centre, LUMS

Contact Us

Need a personal consultation?
+92 42 3560 8243 +92 42 3560 8119

Franchising is a proven and highly effective business model for achieving rapid growth and expansion. Despite the global popularity of this model, local businesses in Pakistan have yet to fully harness the potential benefits of this promising business opportunity. This focused programme on Franchising for Growth aims to empower Pakistani entrepreneurs with the knowledge and tools necessary to leverage franchising as a means for expanding their businesses.

The programme's primary objective is to offer participants a comprehensive understanding of the franchise business model and its key drivers of success. Through engaging lectures, real-life case studies of successful franchises from both local and international markets, interactive simulations, and insightful panel discussions featuring industry leaders, the programme aims to equip participants with the knowledge and skills necessary to excel in the franchising industry.



Upon completion of the programme, the participants can expect to have acquired the following:

  • Understanding the building blocks of the franchise model for accelerated business growth
  • Mastering the key franchise operations and processes
  • Navigating the challenges faced by both franchisors and franchisees when developing and implementing the franchise business strategy
  • Understanding the financial and legal aspects of the franchise business model


  • Business owners of products and services interested in exploring rapid growth via franchising.
  • Potential entrepreneurs (mid-career professionals who want to be their own boss) exploring franchising as a new business opportunity.


Programme Directors
Professor Emeritus
PhD, University of Texas at Arlington
Research Interests:
Marketing Management, Business Strategy and The Business of Entertainment

Assistant Professor

PhD, Marketing, Ivey Business School, Western University
Research Interests:
Assessing the impact of Growth; Governance and Geography of franchise systems on their performance; Franchising; Market Development & Marketing-Finance

“All the senior executives who want to have a global perspective on business and people management must attend a programme at REDC-LUMS. Truly, an amazing experience it was. If you want to study abroad, come to LUMS and have a flavor of Harvard Business School.”

Muhammad Hashim, Fatima Fertilizer Company Limited



Programme Fee PKR 120,000
Residential Fee PKR 60,000

* Programme fee includes tuition cost, reading material, tea and lunch served during the programme. 
* Health and Safety of our prestigious participants, faculty, and staff is a top priority for LUMS. Given the current COVID-19 situation, enrolment confirmation will be subject to the submission of a valid immunization certificate with updated booster dose details for COVID-19.

If you wish to avail accommodation at LUMS, there will be an additional fee. It includes accommodation, breakfasts and dinners for the duration of the programme. However, any extra charges such as telephones, extra meals etc should be paid on departure. You may check-in on the evening preceding the start date of the programme and check-out the morning after the programme ends. You are, however, requested to inform us of the time of your arrival and departure.

We offer single bed accommodation at the Rausing Executive Centre. Each bedroom with an attached bathroom is equipped with a mini-fridge, writing desk and direct dial STD/ISD telephone and cable TV. All bedrooms at REC are internet-ready. Please note we do not provide accommodation for drivers accompanying participants.

Applications will be screened with regard to their suitability for each programme. Kindly ensure that your complete online application form reaches the office by the deadline. Incomplete application forms will not be entertained.

*Seat in the programme will be reserved on a first-come, first-served basis. 

Payment is due upon receipt of the acceptance email/letter along with the invoice. Please ensure that the payment reaches the office BEFORE the start of the programme. Space in the programme may only be ensured after we receive the fee.

Payment can be made directly through:

  • Debit/credit card by visiting You can process the payment by selecting REDC payments from the Payment Type Section and entering a valid voucher number and access code mentioned on the voucher. Additional bank charges may apply. 
  • Cash, Crossed Cheque or Pay Order/Bank Draft made in favor of "Lahore University of Management Sciences" at any United Bank- Limited (UBL) branch against the programme voucher.
  • 1BILL payment option available on online/mobile/internet banking payment portals where Invoice/Voucher payment option can be found.
    • Please enter the assigned six-digits 1BILL LUMS identifier (prefix) followed by 13-digit voucher #  to fetch bill details i.e., 1058674001802223140

Our preferred mode of payment is by debit/credit card and crossed cheque/banker’s draft payable to "Lahore University of Management Sciences". However, the programme fee can also be paid via bank transfer.

If you wish to dispatch the cheque directly to our office, please send it to:

Marketing Manager
Rausing Executive Development Centre
Lahore University of Management Sciences
Sector "U", DHA, Lahore Cantt. Lahore - 54792
Tel: +92-42-35608119-8243

* LUMS is a not-for-profit organisation under the Income Tax Ordinance 2001. Accordingly, the income of LUMS is not tax-deductible/collectable.

If more than two executives from the same organisation participate (up to a group size of 5 participants) in a programme, each additional participant after the first two gets a 20% discount on the programme fee.

If you are unable to attend a registered course, we will accept a substitute until 2 working days before the programme. Substitute candidates will be subject to the same selection process as the original one. If you wish to cancel your name from a programme, please notify in writing or on call at least 5 working days before the programme. In case of late cancellation, the programme fee will be refunded after deducting an application processing fee of PKR 20,000.

It is possible to transfer the deposited fee to any open enrolment programme within 3 years. Transfers should be notified at least 5 working days before the programme. In case the participant or sponsoring organisation fails to utilise the funds within 3 years, the deposited fee will be forfeited.

Note: REDC may cancel or postpone a programme due to insufficient enrolment or unforeseen circumstances. In this case, the university will refund the registration fee but will not be responsible for any other related charges/expenses including cancellation/change charges by airline and travel agencies.

In case of postponement, the fee may be transferred to the rescheduled offering of that programme or any other programme as an alternative to refund. The University reserves the right to make changes in its programme policies and fees at any time.