The ever-evolving business landscape, intense competition, and consumer preferences have reshaped how organisations function. In this dynamic setting, customers have gained significant power, emphasising businesses' need to meet their explicit and implicit needs. Organisations must embrace agility and cultivate a robust culture and mechanisms centred around their customers to thrive. This programme emphasises developing a culture with customer-centric innovation to provide exceptional value and to stand out in the customer-driven competitive landscape. The programme offers the opportunity to reassess your strategic choices and business model in alignment with the demands and expectations of your customers. |
The programme equips the participants with tools and techniques to identify and bridge gaps in meeting customer needs and design value propositions and service strategies to maximise customer value. The programme will help participants to:
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It is an intensive 4-day programme developed on the methodology of business case studies, immersive exercises, simulations, projects and group discussions, designed to engage and lead you and your organisation towards a transformative journey. |
Middle to senior level executives who want to transform their organisation into a highly customer-centric market-leader. Executives responsible for customer experience, engagement, or new business development. |
PhD, University of Texas at Arlington
SULEMAN SHAHID
Associate Professor, Computer Science
PhD, Tilburg University
Research Interests:
Computer Human Interaction; User Experience Design and Strategy; Design-Driven Innovation; Digital Experience for Next Billion Users (ICT4D) and Assistive Digital Technologies for Children and Elderly
*Seat in the programme will be reserved on a first-come, first-served basis. Payment can be made directly through:
Our preferred mode of payment is by debit/credit card and crossed cheque/banker’s draft payable to "Lahore University of Management Sciences". However, the programme fee can also be paid via bank transfer. If you wish to dispatch the cheque directly to our office, please send it to: Marketing Manager * LUMS is a not-for-profit organisation under the Income Tax Ordinance 2001. Accordingly, the income of LUMS is not tax-deductible/collectable. |