Marketing Innovations

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rec@lums.edu.pk

+92 42 3560 8243 +92 42 3560 8119

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This 4-day hands-on programme on Digital Marketing Innovations: Social Media Marketing User Behaviour Analysis, Analytical Tools & Multiscreen Digital Marketing Techniques provides both a strategic and tactical/tool-based grounding to help programme participants convert strategic social media plans into execution. This programme familiarises the participants with the latest techniques in the world of social media marketing, multi-screen marketing, predictive user behaviour, key value assessment and creation of influencers.

Additionally, the introduction to the tools will range from planning and development aids, engagement and efficiency trackers as well as formal and informal viral content generation engines.

At the end of the programme participants will;

Develop a working knowledge of the latest social media marketing, monitoring, and evaluation techniques at hand
Undertake case based application of the tactics learned, with rich strategic discussion on the innovative applicability of these techniques
Understand how to interpret the results of social media campaigns
Learn about the multi-screen brand as it stands today (Brand-in-Hand)
Understand the tactical use of user engagement behaviour for marketing purposes
Understand influencer farming and customer acquisition
Be able to create strategic brand information assets on social media

Following areas will be covered during this highly interactive course;

Social media and multiscreen digital marketing trends and tactics
Customer conversion techniques
Social media metrics
Cross linking of platforms
Influencer value assessment
Influencer acquisition
Customer acquisition and the new customer value framework
Organic & paid content tactics
Interpreting social media results

The Marketing Innovations programme empowers participants to convert the strategic social media plans into actionable operational tactics through the use of cutting edge techniques, predictive behavioural mapping, and strategic asset creation.
Case based exercises simulating decision making of both global, and current Pakistani digital brands will allow for a showcase of the process of converting strategic plans into tactical operations through the application of the learnt tools.

The programme is designed for Entrepreneurs, Brand Managers, and Managers of B2C products and services with a minimum of 5 years of work experience.

Programme Directors

ADNAN ZAHID

Assistant Professor
PhD, CASS Business School, City University

Research Interests:

Brand Management; Status Consumption; Acculturation; Leadership; Consumer Behaviour; Marketing Research; Gender; Religion and Consumer Culture

MUHAMMAD ADEEL ZAFFAR

Associate Professor
PhD, University of North Carolina-Charlotte

Research Interests:

Development of Decision Support Systems; Technology and Innovation Diffusion; Social Networks and their Impact on IS Strategy and IS Diffusion; Agent-based Computational Economics; IS Pedagogical Issues and Network Location Models in the Context of Disaster Response and Recovery Systems

"The course not only covered all the basics I expected but also pleasantly surprised me by diving deeper into psychographic behaviours and working of the consumer mind."

Wasae Shahid - Samsung

Offering	October 2024
Programme Fee	PKR 180,000
Residential Fee	PKR 75,000

* Programme fee includes tuition cost, reading material, tea and lunch served during the programme.
* Residential fee and accommodation clause below are not applicable for programme offerings in Karachi.
* Health and Safety of our prestigious participants, faculty, and staff is a top priority for LUMS. Given the current COVID-19 situation, enrolment confirmation will be subject to the submission of a valid immunization certificate with updated booster dose details for COVID-19.

ACCOMMODATION
If you wish to avail accommodation at LUMS, there will be an additional fee. It includes accommodation, breakfasts and dinners for the duration of the programme. However, any extra charges such as telephones, extra meals etc should be paid on departure. You may check-in on the evening preceding the start date of the programme and check-out the morning after the programme ends. You are, however, requested to inform us of the time of your arrival and departure.

We offer single bed accommodation at the Rausing Executive Centre. Each bedroom with attached bathroom is equipped with mini-fridge, writing desk and direct dial STD/ISD telephone and cable TV. All bedrooms at REC are internet-ready. Please note we do not provide accommodation for drivers accompanying participants.

ADMISSION PROCESS
Applications will be screened with regard to their suitability for each programme. Kindly ensure that your complete online application form reaches the office by the deadline. Incomplete application forms will not be entertained.

*Seat in the programme will be reserved on a first-come, first-served basis.

PAYMENT
Payment is due upon receipt of the acceptance email/letter along with the invoice. Please ensure that the payment reaches the office BEFORE the start of the programme. Space in the programme may only be ensured after we receive the fee. Payment can be made directly through:

Debit/credit card by visiting https://pay.lums.edu.pk. You can process the payment by selecting REDC payments from the Payment Type Section and entering a valid voucher number and access code mentioned on the voucher. Additional bank charges may apply.
Cash, Crossed Cheque or Pay Order/Bank Draft made in favor of "Lahore University of Management Sciences" at any United Bank- Limited (UBL) branch against the programme voucher.

However, the programme fee can also be paid via bank transfer. If you wish to dispatch the cheque directly to our office, please send it to:

Manager Marketing
Rausing Executive Development Centre
Lahore University of Management Sciences
Opposite Sector 'U', DHA Lahore Cantt Pakistan
Tel: +92 42 3560 8243

* LUMS is a not-for-profit organisation under the Income Tax Ordinance 2001. Accordingly, the income of LUMS is not tax-deductible/collectable.

DISCOUNT POLICY
If more than two executives from the same organisation participate (up to a group size of 5 participants) in a programme, each additional participant after the first two gets a 20% discount on the programme fee.

SUBSTITUTES/TRANSFERS AND REFUNDS
If you are unable to attend a registered course, we will accept a substitute until 2 working days before the programme. Substitute candidates will be subject to the same selection process as the original one. If you wish to cancel your name from a programme, please notify in writing or on call at least 5 working days before the programme. In case of late cancellation, the programme fee will be refunded after deducting an application processing fee of PKR 40,000.

It is possible to transfer the deposited fee to any open enrolment programme within 3 years. Transfers should be notified at least 5 working days before the programme. In case the participant or sponsoring organisation fails to utilise the funds within 3 years, the deposited fee will be forfeited.

Note: REDC may cancel or postpone a programme due to insufficient enrolment or unforeseen circumstances. In this case, the university will refund the registration fee but will not be responsible for any other related charges/expenses including cancellation/change charges by airline and travel agencies.

In case of postponement, the fee may be transferred to the rescheduled offering of that programme or any other programme as an alternate to refund. The University reserves the right to make changes in its programme policies and fees at any time.

Digital Marketing Innovations

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