Strategy Execution: Turning Plans into Performance

Oct 29 - Nov 1, 2024
Application Deadline:
Oct 19, 2024
Rausing Executive Development Centre, LUMS

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+92 42 3560 8243 +92 42 3560 8119

Performance of an organisation depends not only on having a coherent strategy but also on how managers at different levels understand and implement it. Magnificent visions and grand strategies cannot lead to success without their effective implementation across the length and breadth of the organisation. The real test of a strategy occurs when the rubber meets the road -- when visions from the top either diffuse or clash in the middle of the organisation, when organisational goals either unite and focus or divide and distract the performers, and when everyday actions either propel the organisation toward its chosen destiny or push it into the wilds of disarray. If coming up with a great strategy is challenging, translating it into fruitful actions is daunting. Integration of strategy formulation and execution is the key to meeting all these challenges.

This 4-day intensive programme is aimed at helping executives understand the process of formulating and implementing business strategy in various domains and at various levels of the organisation. It is specifically designed to help managers conceive and conceptualise an effective business strategy, formulate and translate it into concrete goals and tactics, and drive the whole organisation toward superior performance.

The programme will help the participants to:

  • Understand the process of formulating and implementing business strategy
  • Translate strategies into SMART goals and actionable plans
  • Develop strategy maps and dashboards for effective implementation and monitoring of chosen plans
  • Influence the minds and hearts of people to effectively execute the intended strategy
  • Balance execution and adaptation to maintain strategic fitness in changing environments
  • Identify and address pitfalls in strategy formulation and execution

The programme utilises cases, simulations, interactive lectures and a project to primarily focus on:

  • Key frameworks and tools for strategy formulation and execution
  • Strategy maps for articulating and translating strategy in coherent, concrete and executable plans
  • Simulation of strategy execution through the Balance Scorecard
  • Simulation of managing change during strategy execution
  • Issues and challenges in strategy execution


The programme is designed for senior corporate executives responsible for crafting and implementing strategies for attaining enterprise performance goals such as General Managers, SBU Heads and Strategic Planning Officers with at least 10 years of experience.
Programme Director
Professor Emeritus
PhD, University of Texas at Arlington
Research Interests:
Productivity; Quality Management; Supply Chain Management; Six Sigma; Project Management; Strategy; Developing a Customer Centric Culture
Co-Programme Director

PhD, Macquarie University, Australia, Academic FCIPD
Research Interests:
Leadership, Teams and Organisational Development; Human Resource Management; Change Management and Strategy; Business Communications; Gender and Diversity in Organisations; Ethics and Human Rights 

Offering December 2023 October 2024
Programme Fee PKR 250,000 PKR 350,000
Residential Fee Inclusive Inclusive

* Programme fee includes tuition cost, reading material, tea and lunch served during the programme. 
* Health and Safety of our prestigious participants, faculty, and staff is a top priority for LUMS. Given the current COVID-19 situation, enrolment confirmation will be subject to the submission of a valid immunization certificate with updated booster dose details for COVID-19.

It includes accommodation, breakfasts and dinners for the duration of the programme. However, any extra charges such as telephones, extra meals etc should be paid on departure. You may check-in on the evening preceding the start date of the programme and check-out the morning after the programme ends. You are, however, requested to inform us of the time of your arrival and departure.

We offer single bed accommodation at the Rausing Executive Centre. Each bedroom with attached bathroom is equipped with a mini-fridge, writing desk and direct dial STD/ISD telephone and cable TV. All bedrooms at REC are internet-ready. Please note we do not provide accommodation for drivers accompanying participants.

Applications will be screened with regard to their suitability for each programme. Kindly ensure that your complete online application form reaches the office by the deadline. Incomplete application forms will not be entertained.

*Seat in the programme will be reserved on a first-come, first-served basis.

Payment is due upon receipt of the acceptance letter along with the invoice. Please ensure that the payment reaches the office BEFORE the start of the programme. Space in the programme may only be ensured after we receive the fee. 

Payment can be made directly through:

  • Debit/credit card by visiting You can process the payment by selecting REDC payments from the Payment Type Section and entering a valid voucher number and access code mentioned on the voucher. Additional bank charges may apply. 
  • Cash, Crossed Cheque or Pay Order/Bank Draft made in favour of "Lahore University of Management Sciences" at any United Bank- Limited (UBL) branch against the programme voucher.

Our preferred mode of payment is by cheque/banker’s draft payable to Lahore University of Management Sciences. Personal cheques will not be entertained. However, the programme fee can also be paid via bank transfer.

Please send the cheque to:
Marketing Manager
Rausing Executive Development Centre
Lahore University of Management Sciences
Sector "U", DHA, Lahore Cantt. Lahore - 54792
Tel: +92-42-35608119-8243

* LUMS is a not-for-profit organisation under the Income Tax Ordinance 2001. Accordingly, the income of LUMS is not tax-deductible/collectable.

If more than two executives from the same organisation participate (up to a group size of 5 participants) in a programme, each additional participant after the first two gets a 20% discount on the programme fee.

If you are unable to attend a registered course, we will accept a substitute until 2 working days before the programme. Substitute candidates will be subject to the same selection process as the original one. If you wish to cancel your name from a programme, please notify in writing or on call at least 5 working days before the programme. In case of late cancellation, the programme fee will be refunded after deducting an application processing fee of PKR 40,000.

It is possible to transfer the deposited fee to any open enrolment programme within 3 years. Transfers should be notified at least 5 working days before the programme. In case the participant or sponsoring organisation fails to utilise the funds within 3 years, the deposited fee will be forfeited.

Note: REDC may cancel or postpone a programme due to insufficient enrolment or unforeseen circumstances. In this case, the university will refund the registration fee but will not be responsible for any other related charges/expenses including cancellation/change charges by airline and travel agencies.

In case of postponement, the fee may be transferred to the rescheduled offering of that programme or any other programme as an alternate to refund. The University reserves the right to make changes in its programme policies and fees at any time.